Ōakura

One of only three beaches along the west coast of New Zealand which is north facing, in 2007 it became one of the first Blue Flag accredited beaches in Oceania. Only two others Fitzroy and East End beach in nearby New Plymouth received the same award that year.

Apart from its well-known beach, Ōakura’s main attraction is Butlers Reef – a bar and music venue that has showcased many well-known New Zealand and international acts, including Dave Dobbyn, Trinity Roots, Gin Wigmore, Katchafire, Supergroove and Jimmy Barnes.

Other places of interest include the township’s three parks – Matekai, Corbett and the Shearer Reserve. Also, within five minutes’ drive south west is Lucy’s Gully, a popular beauty spot in the Kaitake ranges.

Koru Pā is a historic reserve situated 3 km south-east of Ōakura township. Thought to be one of the first Māori settlements in Taranaki, Māori tradition recognises that it may have been built as early as 1000AD by Nga Mahanga a Tairi, a hapū of the Taranaki iwi.

Ringcraft Moana is a manufacturing jewellery business with showroom, garden and a large pearl collection of abalone pearls. The Wavehaven, on Surf Highway 45 just south of Ōakura, offers accommodation and access to surfing beaches.

History: The Ōakura River (and therefore Ōakura township itself) was named after the female ancestor Akura-matapū of the Kurahaupō waka. Ōakura-matapu was the original name of the river, and it literally means “Belonging to Akura-matapū”. Akura was married to Okorotua. Ngāti Tairi hapū holds mana whenua in Ōakura. Ngāti Tairi belongs to the larger descent group of Ngā Mahanga a Tairi. Ngāti Tairi and Ngā Māhanga a Tairi are a part of the tribe Taranaki. Ngāti Tairi retain their take ahi-kā (rights of ownership) through the marae Ōakura Pā beside the southern side of the Ōakura River. People have been living in the area of Ōakura for hundreds of years.

When war broke out in 1860, Ngāti Tairi as part of Nga Mahanga and Taranaki joined in the offensives against the British. The nearby Tapuae ridge (north of Ōakura) was a continual site of conflict. On 4 May 1863 a party of about 40 Māori warriors ambushed a small military party on a coastal road west of the town, killing nine of the 10 soldiers. The revenge attack on the military party, escorting a British defaulter to New Plymouth for trial, reignited hostilities in the Taranaki War.